An new bag tries to steal the primacy in demand from Hermès. A relatively new label called Everlane, launches for the first time leather items in November, opened preorders for the new bag. Petra bag within a single week, garnered 7,500 applications demand.
The Petra bag within a single week, garnered 7,500 applications demand. The difference with the Hermès, is of course the price. Current three designs: The Magazine ($ 325), the Market ($ 365), and the Portfolio ($ 425). The bags are made from 100% Italian leather in Italy.
‘We think it’s getting such hype because it’s a really high-quality bag, available in classic silhouettes and colors,’ said a spokesperson for Everlane, who added that only 1,000 Petra bags will be available in a limited-edition first batch, with more to be manufactured for an early 2014 delivery.
‘It is made in an amazing factory in Italy where several luxury brands produce their leather goods (and then sell them at a high markup – which we don’t),’ she added.