Gwyneth Paltrow is the new face of Max Factor campaign entitled «Modern Icon», which kicks off this month. Celebrating the beautiful women through the decades, the first image of the campaign–the campaign includes a total of five–is a tribute to Farrah Fawcett, the glamorous face of the seventies.
This look was created by Global Creative design director of Max Factor, Pat McGrath which emphasized on the bronzed cheekbones and intensive lashes. Paltrow’s eyes were also lined and shaded with Wild Shadow Pots in Savage Rose and Auburn Envy and Giant Pen Stick in Hot Chocolate, both by Max Factor.
“Disco and glamour were synonymous with the seventies,” says Max Factor make-up artist Caroline Barnes. “It’s when fake tan came on to the beauty scene and huge fanned out lashes were the must-have beauty look. Gwyneth’s look is all about lashes and bronzer.”
For purposes of the campaign, Paltrow will also appear as Marilyn Monroe, Audrey Hepburn, Brigitte Bardot and Madonna.