H & M continues its commitment to a more sustainable fashion with two new collections – the Conscious and Conscious Exclusive – which will be available in stores from 10 April 2014. In both collections starring the supermodel Amber Valletta, known for showing interest in environmental issues. The Conscious collection includes key fashion pieces, all with more sustainable materials such as organic cotton, Tencel ®, hemp and recycled materials. It will be available in all H & M stores and online.
Ms Valletta said in a press release: ‘I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability.
‘This collection shows that you can be as mindful about people and the environment as fashion conscious.