The new era of Lacoste. The label carries the message “Life is a Beautiful Sport” through the new campaign

Life is a beautiful game and that’s what Lacoste wants to emphasize  with its new campaign “Life is a Beautiful Sport”. Each piece in the collection is designed in such a way that allows both men and women to feel liberated and self-confident
The campaign depicts men and women walking ‘up’ the city, with the outcome being highly urban and minimalist elements linked, moreover, with the spirit of Lacoste.

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