H&M announced yesterday during an event at the Coachella Music Festival that their next designer collaboration will be with Alexander Wang. This partnership marks the first time that an American designer teams up with H&M.
The collection Alexander Wang x H & M will cover clothing and accessories for women and men, and will be released in about 250 H & M stores worldwide and on-line, on November 6, 2014.
Alexander Wang says, “I am honored to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”
“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” says Margareta van den Bosch, H&M’s creative advisor.