Lorde x MAC will be available online and in MAC’s Times Square and Fifth Avenue stores on July 5, 2014. The first visual for the collection, shot by photographer Charles Howells, features the 17-year-old singer giving us Black Widow-style bedroom eyes while wearing Plum Heroine lipstick ($16) and Penultimate Eyeliner in Rapidblack ($19.50) from the line.
MAC senior artist Amber Dreadon worked with Lorde to create the beauty looks for her tour to promote Pure Heroine. Like many teenagers, Lorde has long been a fan of the brand.
“I have loved MAC Cosmetics since I was a little kid. I remember saving up to buy my very first MAC lipstick (Snob) at 14, and it was used by about 20 of my friends! MAC has a very clear aesthetic, that has always felt fashion foward to me. So I was really excited to work with them on these products, which I use pretty much every day and night. I hope you will too.”