Coinciding with the opening of its new boutique in London, the firm launched the Fendi Peekaboo Project: A charity initiative to finance the organization Kids Company, which helps victims of child abuse.
The Italian fashion house will auction 10 unique bags ”Peekaboo”, designed by 10 famous women, among which are the Gwyneth Paltrow, Cara Delevingne, Adele and Georgia May Jagger. Each bag will be inspired by the personality of each designer. For example, Adele’s is painted pink, a happy face (and great lashes), while Delevingne’s has painted on an “S” of the word Superman.
The auction will begin at the end of the month with the first “hit” to start at 15,000 pounds.