One of the most impressive fashion campaigns recently saw the spotlight, receiving admiral comments by the connoisseurs. The reason for the campaign of French brand Balmain for autumn-winter 2014. Olivier Rousteing, creative director of French fashion house gathers his troops for the campaign AW14, which is signed by Mario Sorrenti and presents among other some of the most highly sought after models currently in place, such as Jourdan Dunn, Cara Delevingne, Binx Walton and Kayla Scott.
What if in the campaign for Spring-Summer 2014 Rihanna stole all the impressions as the sole star? This time Rousteing changed his philosophy to a more massive approach. As shown, the vision of the Balmain women’s collection is all about feminine power. In the new campaign, recruited “strong cards” of Balmain, which do stand out for their diversity and their distinctiveness, not uniformity and universality. Racial differences do not have space in fashion, which proves the given advertising aesthetic of the campaign ..