The famous British multinational retailer joins forces with one of the giants of sports goods.
It seems that this month is the best for Adidas. After the highly successful relaunch of classic shoes Stan Smith worldwide, in some cases created up a waiting list to obtain the company is preparing for another big collaboration.
The Adidas Stan 2014
This time it did not joined forces with a new designer as the last years used to collaborate with Stella McCartney and Jeremy Scott, but the famous British company Topshop. The result of this partnership is a collection of twenty different pieces that will be released on March 20.
T-shirts, overalls and sneakers with many touches of femininity but true to the heritage of the Adidas Originals will be sold in Topshop stores in selected Adidas stores and online at prices ranging from 30-110 euros.
“Topshop and Adidas Originals working together is a total celebration of the greatness of fashion and sportswear and how important and influential they are to each other,” said Topshop creative director and Vogue contributing fashion editor Kate Phelan.
The collection will be released in stores & online on March 20.
The ”Manolos” are always defined by class and luxury. This time the famous designer said yes to the challenge and agreed to cooperate with the fashion designer Alexander Lewis. He design, therefore for him, stunning sandals with clear spring character. Perhaps the most beautiful printed shoes we’ve seen. Pale yellow and royal blue, we dream already about them being in our closet.
This is not the first time that Victoria Beckham allows the cameras to get inside her life as previously has done some reality shows exposing her personal life, although this time the documentary is a little bitdifferent focusing not on promotion of her family hapiness but in the course of a successful company.
The fashion designer in collaboration with Skype allows her fans to see the whole process and the preparation of a collection. Following it from meetings of up to the return home while she talks about how she managed to create in five years one of the most successful and profitable companies with clothes.
“Most evenings I am curled up in front of Skype, speaking to my design team in London, but I wouldn’t have it any other way” says Beckham, who chose London as her company headquarters when she was then based in Los Angeles.
The 60-second trailer provides a sneak peak of what is to come from The Skype Collaboration Project, an online editorial hub that aims to spotlight the relationship between technology and the creative industries. Meanwhile British Vogue editor Alexandra Shulman stars in the film, saying: “I think she’s proven herself to have a really successful fashion brand, I don’t think that there’s anybody that would doubt that.”
The biggest surprise of collaboration, however, is that fans of Victoria will have the opportunity to submit, via Skype of course, the questions. The Skype collaboration invites fans to interact with Victoria Beckham on January 29 at 3pm (GMT) via a live Q&A session where they will be able to ask questions related to her business success and entrepreneurialism via the Skype Twitter account (@Skype).