Editorial File: Femme Sévère| Jamie Bochert by Samantha Rapp for Volt Spring/Summer 2014!

 Publication: Volt Magazine Issue: #15 Spring/Summer 2014 Title: Femme Sévère Model: Jamie Bochert Photography: Samantha Rapp Styling: Victoria Adcock Hair: Brian Buenaventura Make-up: Luc Bouchard

Enter Chanel’s Fashion Machine…

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If Chanel was a factory, then Karl Lagerfeld would be the most important gear. 

In order to present the pre-spring/summer 2014 collection, Chanel released a video entitled «Fashion Machine». Starring Jamie Bochert, Lindsey Wixson, Soo Joo, Nadja Bender Ming Xi who transformed into Chanel glam girls after their entry into a giant Chanel top, that resembles  to a reactor. A machine that all women would like to have instead of a closet.

 

The direction is signed of course by Karl Lagerfeld, who plays in the video and waits for the girls to photograph after their transformation. This new collection oozes from Chanel characteristics. Pearls, tweed and chains star in a collection that will be released soon in Chanel boutiques worldwide.