How do you celebrate the grand opening of your biggest store worldwide, in the heart of New York? And if your are the big clothing retailer H&M of course with a collaboration that will be discussed. The Swedish brand announced its collaboration with Jeff Koons, which took place during the opening of boutiques in an area of 5,300 square meters.
Koons, who is one of the biggest artists today, will grace the entrance to the store, with one of his most iconic projects and, of course, will create a fashion item that is expected to be sold out in a heartbeat.
That is, of course, the bag with the print of the famous Balloon Dog, which will be sold in selected H&M stores in the U.S. for $ 50. The sale, according to WWD, will begin on July 17. It should be noted that H & M is the sponsor behind the report-retrospective of the work of Koons, the Whitney Museum of Art in the city.
Noted: H&M’s fourth location on the historical Fifth Avenue, boasts some 57,000 square feet with a five-floor atrium and a giant 26’ x 20’ LED screen. Finished with green and white marble tiles, herringbone wood paneling, and a glass curtain wall, the opulent shopping destination will be the company’s largest store thus far. It also be the first H&M store to offer the “Jeff Koons for H&M” Collection, follow by a limited release at select locations in Los Angeles, Chicago and Dallas, as well as online at hm.com.