Leading Ladies: The new M & S campaign throws lights on beautiful women

Baroness Lawrence of Clarendon, the singer Annie Lennox, actress Emma Thompson, the entrepreneur Lulu Kennedy, the television chef Rachel Khoo, the supermodel Alek Wek and singer Rita Ora joined forces and of course their charming looks for one more campaign of the project” Leading Ladies” of Marks & Spencer.

All of them of course pose wearing pieces of the spring collection and showcasing the brand’s collection.

As M&S executive director marketing and business development, Patrick Bousquet-Chavanne, puts it, it is a vision of

“the unique and diverse women of a modern Britain … Marks & Spencer is a democratic brand which is relevant to women of all ages and strands of life.”

Marks & Spencer introduce us in Spring’s trends..

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For the season Spring / Summer 2014, Marks & Spencer proved, once again, the absolute protagonist in fashion trends, as the impressive collection of the British brand becomes the object of desire of every modern woman, who stands out for her dynamic style, while the appearances are characterized by the absolute elegance at all times of the day.

The new minimalist elegance seen has a starring role in the biggest catwalks consisted point of reference of the new collection of M&S, which highlights as the absolute protagonist of the fashion season. In this impressive collection, with highlighting five major trends for the update fashionista this year’s Spring.
White Out, (restores the total white appearances as a bold new style option)
Worldwide ( a celebration to the women who loves challenges & adventure),
Pretty Things (The contrasts, this Spring, give date with romance, and the result is none other than “wild” and intense floral),
Paint Box (The minimal lines are being used to find the colors in a dramatic trend.)
90s luxe (The most interesting decade makes a comeback)