The famous British multinational retailer joins forces with one of the giants of sports goods.
It seems that this month is the best for Adidas. After the highly successful relaunch of classic shoes Stan Smith worldwide, in some cases created up a waiting list to obtain the company is preparing for another big collaboration.
The Adidas Stan 2014
This time it did not joined forces with a new designer as the last years used to collaborate with Stella McCartney and Jeremy Scott, but the famous British company Topshop. The result of this partnership is a collection of twenty different pieces that will be released on March 20.
T-shirts, overalls and sneakers with many touches of femininity but true to the heritage of the Adidas Originals will be sold in Topshop stores in selected Adidas stores and online at prices ranging from 30-110 euros.
“Topshop and Adidas Originals working together is a total celebration of the greatness of fashion and sportswear and how important and influential they are to each other,” said Topshop creative director and Vogue contributing fashion editor Kate Phelan.
The collection will be released in stores & online on March 20.
Next spring Forget about heels and flats. With Chanel show the way with the haute couture collection, the trainers will be the ultimate shoe for fashionistas everywhere. The trainers, therefore, have their honor and Riccardo Tisci of maison Givenchy comes to do even more coveted by releasing a collection in collaboration with sportswear company Nike.
A close-up of Tisci’s designs for Nike
The first samples of of this cooperation will be released on the first day of spring and is a version of the classic Air Force 1 in four designs in white color (one of them reaches to the knee). A month later, on April 1, will be released this version in black.
As for Riccardo Tisci, choosing the Air Force 1 is not fortuitous.
“The shoe is universal yet somehow very personal,” says Tisci. “I travel all over the world, and I see people wearing the Air Force 1, and they wear it in so many different ways. And so I was thinking, what is the essence of the Air Force 1? And how do I take that essence and make my own statement?”
Tisci continues, “For me the Air Force 1 is not about gender, it’s not about a particular city, nor is it about a certain style. The community decides. It’s democratic. It’s love.”
Life is a beautiful game and that’s what Lacoste wants to emphasize with its new campaign “Life is a Beautiful Sport”. Each piece in the collection is designed in such a way that allows both men and women to feel liberated and self-confident.
The campaign depicts men and women walking ‘up’ the city, with the outcome being highly urban and minimalist elements linked, moreover, with the spirit of Lacoste.