Mary Katrantzou collaborates with renowned sportswear company, adidas seems like something that will be permanent level, to create women’s clothes and shoes for the series adidas Originals!
Emerging from the bold creative scene of British style, Katrantzou has established itself as a global player in fashion, having most recently created a dynamic fashion collection for the season Autumn / Winter 2014 expected to impress and love together. For Adidas Originals, the vision of the designer translates to clothes and shoes with a feminine power, capturing the essence and character of the design style.
I’m really excited to be working with Adidas on a line of apparel and footwear,” Katrantzou told us this morning. “I grew up, like so many other kids around the world, wearing Adidas sneakers and I’m really excited about bringing my vision to such a global brand. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market.”
The collection will be available in November 2014
The famous British multinational retailer joins forces with one of the giants of sports goods.
It seems that this month is the best for Adidas. After the highly successful relaunch of classic shoes Stan Smith worldwide, in some cases created up a waiting list to obtain the company is preparing for another big collaboration.
The Adidas Stan 2014
This time it did not joined forces with a new designer as the last years used to collaborate with Stella McCartney and Jeremy Scott, but the famous British company Topshop. The result of this partnership is a collection of twenty different pieces that will be released on March 20.
T-shirts, overalls and sneakers with many touches of femininity but true to the heritage of the Adidas Originals will be sold in Topshop stores in selected Adidas stores and online at prices ranging from 30-110 euros.
“Topshop and Adidas Originals working together is a total celebration of the greatness of fashion and sportswear and how important and influential they are to each other,” said Topshop creative director and Vogue contributing fashion editor Kate Phelan.
The collection will be released in stores & online on March 20.
Next spring Forget about heels and flats. With Chanel show the way with the haute couture collection, the trainers will be the ultimate shoe for fashionistas everywhere. The trainers, therefore, have their honor and Riccardo Tisci of maison Givenchy comes to do even more coveted by releasing a collection in collaboration with sportswear company Nike.
A close-up of Tisci’s designs for Nike
The first samples of of this cooperation will be released on the first day of spring and is a version of the classic Air Force 1 in four designs in white color (one of them reaches to the knee). A month later, on April 1, will be released this version in black.
As for Riccardo Tisci, choosing the Air Force 1 is not fortuitous.
“The shoe is universal yet somehow very personal,” says Tisci. “I travel all over the world, and I see people wearing the Air Force 1, and they wear it in so many different ways. And so I was thinking, what is the essence of the Air Force 1? And how do I take that essence and make my own statement?”
Tisci continues, “For me the Air Force 1 is not about gender, it’s not about a particular city, nor is it about a certain style. The community decides. It’s democratic. It’s love.”